Redefining digital influence.
Urban Aesthetics Campaign
E-Commerce Growth Case Study

Urban
Aesthetics.

Transforming a stagnant Q4 into a $2.4M Black Friday sell-out using raw creator hauls.

Q4 Gross Revenue
$0.0M
Return on Ad Spend
+0%
Total Units Sold
0+

The Brief

  • Client Urban Aesthetics
  • Industry Streetwear E-Commerce
  • Timeline Q4 (8 Weeks)
  • Objective Black Friday ROAS Scaling
The Problem

High-fashion photos, terrible conversion rates.

Urban Aesthetics had a premium product, but their creative strategy was completely detached from how Gen Z actually shops. They were running highly polished, editorial-style studio photos as Facebook and TikTok ads.

The problem? It looked fake. Young audiences scroll past anything that resembles a corporate catalog. Their Return on Ad Spend (ROAS) was bleeding out at a mere 1.2x, meaning they were barely breaking even right before the most important sales quarter of the year.

We needed to destroy the corporate gloss. We needed raw, believable proof. We deployed the Influenka Protocol.

Engineering the Sell-Out.

1
The Match

The "GRWM" Syndicate.

We completely bypassed fashion models. We identified 30 streetwear-focused micro-creators known specifically for high-engagement "Get Ready With Me" (GRWM) and fashion haul content.

30 Creators High-Trust Niches
2
The Shoot

Bedroom Aesthetics > Studio Lights.

We shipped the new winter collection to all 30 creators. The creative brief was simple: film authentic unboxing videos, style the pieces in your messy bedroom mirror, and give honest reviews. This raw UGC proved the clothes looked amazing in real life, instantly establishing trust.

3
The Scale

The Retargeting Machine.

As the unboxing videos went viral organically, we integrated directly with TikTok Shop. We then unleashed an aggressive retargeting funnel, serving personalized Spark Ads exclusively to users who had watched more than 50% of the initial haul videos, driving them straight to checkout.

The Lookbook.

Raw authenticity outperforms corporate polish.

Streetwear Creator
Top Performer
Fashion Detail
Menswear
Creator Haul
@streetstyle_jay
"Quality is insane. GRWM part 2."

The Result.

Return on Ad Spend (ROAS)

Q4 E-Commerce Performance
Peak ROAS
3.4x
Pre-Campaign: 1.2x
Black Friday Peak: 3.4x
Old ROAS
1.2x
New ROAS
3.4x
Revenue
$2.4M
Sell-Through Rate
98%

We did it for Urban Aesthetics.
Let's do it for you.